Figma Mockups
Writing Style
- Use US English spelling and grammar.
- Only use bullet points when necessary.
- Numbers and statistics are written in numerical form.
- Default currency is US dollars. We will clarify if using another currency.
- All quotes are sourced (with links).
Article Titles
- Unique and catchy, but also clear and concise.
- No profanity in titles.
- We do not use misleading titles to generate clicks.
Body of Article
- Most articles are written in second-person, without personal opinions or anecdotes (some exceptions are made for guest writers).
- Subheadings summarize what each section is about.
- All outside references are sourced (with reputable links). This includes any studies, articles, or other automotive/driving facts that can be verified.
- We provide resources for any and all factual information (statistics, definitions, studies, quotations). We do so by stating where the information came from and a hyperlink to the source.
- When offering advice or information, we never speak in absolute terms. We’ll use terms like “may”, “can,” or “might” whenever appropriate, to ensure we’re not making statements or promises that could end up untrue.
- When reviewing vehicles, we’ll make every attempt to avoid being needlessly negative. If possible, we’ll link to other sources of criticism instead.
- Profanity is avoided at all costs. If necessary, it is censored.
- Line icons are used throughout the site
- Icons are used sparingly
- Icons must be used with the brands colors