The writing style for MapQuest is warm and clear. We try to use natural-sounding language, and avoid acronyms and technical terms.
MapQuest uses a variety of fill and stroke based icons.
Icons must use a neutral color.
Icons can be downloaded from the official Figma Design System in resources.
Brand
Our brand reflects who we are and how we want our readers to feel when they're on our site, exploring our content.
Guidelines
Guidelines are the visual elements needed to create engaging end-to-end user experiences. This includes guidance on iconography, typography, layout, photography and more.
Content
Our content guidance covers our voice and tone, and the mechanics of our grammar and style. We use clear and approachable language to communicate with our readers, leaving them a little more knowledgable at the end of each article.
Resources
Download typography, logos and more for our sites.
