Writing Guidelines

Writing Style

• Use US English spelling and grammar.
• Only use bullet points when necessary.
• Numbers and statistics are written in numerical form.

Article Titles

• Unique and catchy, but also clear and concise.
• All words should begin with a capital.
• No profanity in titles.
• We do not use misleading titles to generate clicks.
• Titles must remain under 80 characters (when possible).
• Keywords should appear at the beginning of the title (when possible).
• Titles should not include all capital letters or exclamation points.

Body of Article

• Subheadings summarize what each section is about.
• Numbered subheadings should always count from the highest number to the lowest number.
• Most articles are written in second-person, without personal opinions or anecdotes.
• All outside references and quotes are sourced with links and mention of original source.
• Profanity is avoided at all costs. If necessary, it is censored with a hyphen.
• All images must source editorial credit from Shutterstock, CPI, JPI, etc.
• Every post requires a featured image.
• Internal links should be used as much as possible.