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Logos

Our brand and product logos are clear, impactful and recognizable.

Logo Options

Note

  • All logo files are sized to 500px x the artwork bounds height.
  • All logo files have transparent backgrounds.
  • All logo files are cropped (no space around logo).
  • For most users, we recommend you download the PNG version of the logo. For developers, SVG is recommended.
  • SVG files are saved to be responsive, and use presentation attributes for styling.
Total Logo Bundle

TotalAdblock - Normal

SVGPNGPDF
Our Primary Logo is our preferred brandmark, and should be used first, unless the layout or placement dictates or warrants the use of our Alternative Logo.

Total Adblock - Reversed

SVGPNGPDF
Use the reversed version of the logo on dark backgrounds.

TotalAdblock - Monochromatic - White

SVGPNGPDF
Use the white version of the logo on dark backgrounds, or when colour is not permitted (ie. print).

TotalAdblock - Monochromatic - Black

SVGPNGPDF
Use the black version of the logo on light backgrounds, or when colour is not permitted (ie. print).

Total AV - Normal

SVGPNGPDF
Our Primary Logo is our preferred brandmark, and should be used first, unless the layout or placement dictates or warrants the use of our Alternative Logo.

Total AV - Reversed

SVGPNGPDF
Use the reversed version of the logo on dark backgrounds.

Total AV - Monochromatic - White

SVGPNGPDF
Use the white version of the logo on dark backgrounds, or when colour is not permitted (ie. print).

Total AV - Monochromatic - Black

SVGPNGPDF
Use the black version of the logo on light backgrounds, or when colour is not permitted (ie. print).

Total Adblock - Logomark/Icon

SVGPNGPDF
In smaller spaces, consider using just our Shield Icon, for example, our social media profile images.

Total AV - Logomark/Icon

SVGPNGPDF
In smaller spaces, consider using just our Shield Icon, for example, our social media profile images.

Clearance

The TotalAV logo should always have clear space round it. We refer to this as the exclusion zone. To determine the exclusion zone, use the respective size of the shield from the furthest point of the logo, as shown.

Scale

The minimum reproduction size for the Primary logo is no smaller than 128px for screen and 50mm for print.

Logo Crimes

It’s important that the appearance of all TotalAV logos remains consistent. The logo should not be misinterpreted, altered, modified, or added to in any way.

Don't

Use unapproved color combinations.

Don't

Use a drop shadow.

Don't

Use the logo on top of complex backgrounds.

Don't

Disproportionately scale the logo.

Don't

Clip or crop the logo.

Don't

Rotate the logo.

More Best Practices

  • For designers/developers, use the SVG format when saving out a logo. SVG is vector-based, and allows an image to be scalable without any loss in quality.
  • Please do not minify SVG logos - this sometimes causes issues with complex logos.
  • Please consult the design team if you have any other logo requests or questions.