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Our personality describes the tone we use for external communications.

We understand that health and wellness looks different for everyone. As such, our content is extremely diverse and varied. We aim to tackle general health topics like diet and nutrition, and more specific medical conditions like diabetes and Alzheimer’s with compassion.

Our content has been curated to appeal to people of all ages, backgrounds, gender identities, body types, and cultures. We support our readers at every stage of their journey.