Brand
Our brand reflects who we are and how we want our readers to feel when they're on our site, exploring our content.
Guidelines
Guidelines are the visual elements needed to create engaging end-to-end user experiences. This includes guidance on iconography, typography, layout, photography and more.
Components
Components are the reusable building blocks of our design system. Each component meets a specific interaction or UI need, and has been specifically created to work together to create patterns and intuitive user experiences.
Content
Our content guidance covers our voice and tone, and the mechanics of our grammar and style. We use clear and approachable language to communicate with our readers, leaving them a little more knowledgable at the end of each article.
Resources
Download typography, logos and more for our sites.