Our brand and product logos are clear, impactful and recognizable.
Logo Options
Note
- All logo files are sized to
500px x the artwork bounds height. - All logo files have transparent backgrounds.
- All logo files are cropped (no space around logo).
- For most users, we recommend you download the PNG version of the logo. For developers, SVG is recommended.
- SVG files are saved to be responsive, and use presentation attributes for styling.
Monochrome - Black
Use the black version of the logo on light backgrounds, or when colour is not permitted (ie. print). Reversed logo preferred for all other situations.
Monochrome - White
Use the white version of the logo on dark backgrounds, or when colour is not permitted (ie. print). Reversed logo preferred for all other situations.
Icon
The icon instantly depicts our core offering of private search with a magnifying glass while incorporating our brand colors and swoosh.
Icon Usage: Used to represent our primary search product. May be used as Startpage favicon, future app icon, as our browser app store icon, and on social or ads relating to Startpage search as a design element.
Shield Icon
The shield icon depicts privacy protection across the internet (including both private search, tracker blocking and privacy controls) while incorporating our brand colors and swoosh.
Icon Usage: Used to represent our Privacy Protection browser extension. May be used as our extension toolbar icon, our extension’s browser app store icon, and as a design element on social or in ads related to our extension. May be paired with our Startpage text logo and the words “Privacy Protection Extension”.
Clearance
To ensure that logos are clearly visible, surround them with clear space that is free of type, graphics, and other elements that might cause visual clutter.
Scale
Our logo is designed to scale to small sizes on print and screen. Smallest size: 100 pixels wide or 1 inch wide.
Logo Crimes
To maintain the integrity of the logo and to promote the consistency of the brand, please do not misuse it. Some logo crimes are listed below.
Don't
Use unapproved color combinations.
Don't
Use a drop shadow.
Don't
Use the logo on top of complex backgrounds.
Don't
Disproportionately scale the logo.
Don't
Clip or crop the logo.
Don't
Rotate the logo.
More Best Practices
- For designers/developers, use the SVG format when saving out a logo. SVG is vector-based, and allows an image to be scalable without any loss in quality.
- Please do not minify SVG logos - this sometimes causes issues with complex logos.
- Please consult the design team if you have any other logo requests or questions.