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Photography

Photos can be used to tell a story and can be incorporated to convey a relationship between a desirable quality of experience and a brand.

  • When showing a person in our ad creatives, a pixelated treatment should be used to represent the user’s anonymity. 
  • The person is usually cut out from the photo’s original background and placed on a solid color background. 
  • The face is divided into squares on a grid and rearranged. Solid color blocks with samples from the person’s skin tone are mixed in. 
  • Additional blocks in shades of the skin tone and brand blue are added to represent the user’s identity fading away.

Blog Photography Treatment & Hero Images

  • When showing a person’s face on our blog, a pixelated treatment should be used to represent the user’s anonymity. 
  • Due to the frequency of the blog posts, a simpler pixelated style is used on our blog images and social creatives. This style can quickly and easily be generated.
  • This style simply pixelates only the face of the person or people shown.