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Brand

Our brand reflects who we are and how we want our readers to feel when they're on our site, exploring our content.

Global privacy technology, home of the world’s first-ever and most private search engine.

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Mission

Our brand's purpose, objectives and how it plans to serve our audience.

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Personality

Our personality describes the tone we use for external communications.

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Values

A set of guiding principles that shape every aspect of our business.