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Our personality describes the tone we use for external communications.

Dutchly Direct

Bold and humorous attitude that challenges “opinions” and vague claims of privacy with facts and numbers about true privacy. We prefer memes or data visuals over text to tell our story.

Refreshingly Uplifting

We’re digital rebels who show people that they don’t have to accept Big Tech tracking! We remove the burden of surveillance and make searching online a carefree and judgement free experience

In the Know

Geeky to the max! We are on top of the latest products and trends in tech. We are people’s reliable source for relevant privacy news and we always tag media and journalists so that they get praise for raising privacy awareness.

Privacy Stalwart

We make no compromises when it comes to our privacy policy, positioning and protection. While we’re not political, we always support more privacy protection and legislation for people.