Our brand's purpose, objectives and how it plans to serve our audience.
Brand Ethos
We believe anyone in the world has the right to access and search the internet without surveillance.
Startpage is a global privacy technology company built around the principle of always putting privacy first. Our suite of easy-to-use privacy products help anyone around the world to protect their personal data online.
We are known as the pioneers of private search, responsible for creating the world’s first and most private search engine in 2006. Since then we have continued to build out our product offering to make privacy accessible to everyone.
We protect all of our users with Dutch and European privacy laws, which are arguably the most protective legislation on data rights and privacy in the world.
Our Dutch heritage, tends to make us very direct and highly protective of privacy rights — it’s just in our nature. We’re not here to tell you what do, but rather provide the choice to not be profiled or tracked by Big Tech.
We’re called Startpage because our private search engine is the easiest and most private way to START your search. People know us as internet privacy advocates, technical innovators, and consumer champions, giving anyone the ability to take control of their personal data as they search the web. Our users trust their privacy will be protected when they start with Startpage.
Our Story
Startpage is a global privacy technology company built around the principle of always putting privacy first. Our suite of easy-to-use privacy products help anyone around the world to protect their personal data online.
We are known as the pioneers of private search, responsible for creating the world’s first and most private search engine in 2006. Since then we have continued to build out our product offering to make privacy accessible to everyone.
We were founded and remain headquartered in the Netherlands, which means our users are protected by stringent European consumer privacy laws, including the GDPR. These are widely regarded as the strongest privacy protections in the world. Every search performed on Startpage is processed through our proprietary personal data protection technology. As part of this tech, users can choose to utilize only European servers.
Startpage.com is owned by a Dutch company which is operated from its headquarters in The Hague, the Netherlands and is a part of System1, a publicly traded company based in the United States. Our global team of privacy advocates is composed of engineers, creators, and support managers.