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Photography

When showing a person in our ad creatives, a pixelated treatment should be used to represent the user’s anonymity.  The person is usually cut out from the photo’s original background and placed on a solid color background.  The face is divided into squares on a grid and rearranged. Solid color blocks with samples from the […]

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  • When showing a person in our ad creatives, a pixelated treatment should be used to represent the user’s anonymity. 
  • The person is usually cut out from the photo’s original background and placed on a solid color background. 
  • The face is divided into squares on a grid and rearranged. Solid color blocks with samples from the person’s skin tone are mixed in. 
  • Additional blocks in shades of the skin tone and brand blue are added to represent the user’s identity fading away.

Blog Photography Treatment & Hero Images

  • When showing a person’s face on our blog, a pixelated treatment should be used to represent the user’s anonymity. 
  • Due to the frequency of the blog posts, a simpler pixelated style is used on our blog images and social creatives. This style can quickly and easily be generated.
  • This style simply pixelates only the face of the person or people shown.

Topics

Tone

Audience

Illustration Style

  • Clean solid lines
  • Use majority midnight outline with predominantly white fill. Some outlines may be treated with accent colors for stylistic purposes.
  • Elements that are filled with solid accent colors generally don’t need an outline
  • When illustrating a people, use multicolor pixels to cover faces to represent anonymity

Portraits

  • Portraits are made for our Privacy in Action guest bloggers and interviewees
  • Photos are submitted and traced in Adobe Illustrator
  • Facial features are simplified and our brand blue is usually used for hair, eyes, and eyebrows. If the person’s hair, facial hair, eye color, etc is very light, a lighter shade of brand blue may be used.
  • The fill color is white if the person has light skin. If the person has a darker skin tone, a lighter shade of brand blue may be used.
  • Midnight should be used for the outline and the shirt fill.