When showing a person in our ad creatives, a pixelated treatment should be used to represent the user’s anonymity. The person is usually cut out from the photo’s original background and placed on a solid color background. The face is divided into squares on a grid and rearranged. Solid color blocks with samples from the […]
- When showing a person in our ad creatives, a pixelated treatment should be used to represent the user’s anonymity.
- The person is usually cut out from the photo’s original background and placed on a solid color background.
- The face is divided into squares on a grid and rearranged. Solid color blocks with samples from the person’s skin tone are mixed in.
- Additional blocks in shades of the skin tone and brand blue are added to represent the user’s identity fading away.
Blog Photography Treatment & Hero Images
- When showing a person’s face on our blog, a pixelated treatment should be used to represent the user’s anonymity.
- Due to the frequency of the blog posts, a simpler pixelated style is used on our blog images and social creatives. This style can quickly and easily be generated.
- This style simply pixelates only the face of the person or people shown.
- View our official Brand Book.
Topics
- How to be more private online, how to protect your personal data
- Historical, current and future privacy threats and practices
- Privacy news about new products, data breaches, legislation, thought-leaders
- Feature thought-leaders, cultural moments and cyber security experts
Tone
- Open and transparent
- Informational and educational
- Friendly
- Curious
Audience
- 75% and up are male
- Not only care about privacy, but do something about it. Use a more private browsers like Vivaldi, Brave, or Firefox, VPNs, Tor, Ad Blockers and privacy friendly OS like Linux etc.
- Active about updating their default settings
- Interested in the news, sci-fi, tech and government surveillance
- Enjoy being in the know and inside of the latest information and technology
- Like to help other people by informing them about new privacy products and news
- Will give constructive feedback on how Startpage can be better
Brand
Guidelines
Content
