When showing a person in our ad creatives, a pixelated treatment should be used to represent the user’s anonymity. The person is usually cut out from the photo’s original background and placed on a solid color background. The face is divided into squares on a grid and rearranged. Solid color blocks with samples from the […]
- When showing a person in our ad creatives, a pixelated treatment should be used to represent the user’s anonymity.
- The person is usually cut out from the photo’s original background and placed on a solid color background.
- The face is divided into squares on a grid and rearranged. Solid color blocks with samples from the person’s skin tone are mixed in.
- Additional blocks in shades of the skin tone and brand blue are added to represent the user’s identity fading away.
Blog Photography Treatment & Hero Images
- When showing a person’s face on our blog, a pixelated treatment should be used to represent the user’s anonymity.
- Due to the frequency of the blog posts, a simpler pixelated style is used on our blog images and social creatives. This style can quickly and easily be generated.
- This style simply pixelates only the face of the person or people shown.
- View our official Brand Book.
- How to be more private online, how to protect your personal data
- Historical, current and future privacy threats and practices
- Privacy news about new products, data breaches, legislation, thought-leaders
- Feature thought-leaders, cultural moments and cyber security experts
- Open and transparent
- Informational and educational
- 75% and up are male
- Not only care about privacy, but do something about it. Use a more private browsers like Vivaldi, Brave, or Firefox, VPNs, Tor, Ad Blockers and privacy friendly OS like Linux etc.
- Active about updating their default settings
- Interested in the news, sci-fi, tech and government surveillance
- Enjoy being in the know and inside of the latest information and technology
- Like to help other people by informing them about new privacy products and news
- Will give constructive feedback on how Startpage can be better
- Clean solid lines
- Use majority midnight outline with predominantly white fill. Some outlines may be treated with accent colors for stylistic purposes.
- Elements that are filled with solid accent colors generally don’t need an outline
- When illustrating a people, use multicolor pixels to cover faces to represent anonymity
- Portraits are made for our Privacy in Action guest bloggers and interviewees
- Photos are submitted and traced in Adobe Illustrator
- Facial features are simplified and our brand blue is usually used for hair, eyes, and eyebrows. If the person’s hair, facial hair, eye color, etc is very light, a lighter shade of brand blue may be used.
- The fill color is white if the person has light skin. If the person has a darker skin tone, a lighter shade of brand blue may be used.
- Midnight should be used for the outline and the shirt fill.